Finally! A Clickable Link on Your LinkedIn Profile!
LinkedIn may never really understand itself…
But, every once in a while, they add something worthwhile.
(Before Microsoft bought LinkedIn, I was a beta tester. Seventeen times they did exactly the opposite of what myself and the other betas recommended. When you are 810 Million strong, you no longer have to care. Technology disruption is about the only thing that can change this story now.)
For now, they are the biggest and best game in town for B2B.
- Social Proof
- Visibility (Top of Mind)
- Discovery of your special “flavor” in your industry
- Awareness of what you have to offer
- Education and Inspiration
- Influencing & Thought Leadership
In the May newsletter, I shared that 52% of all traffic driven to websites from all social platforms originates on LinkedIn.
So, where would you like to drive traffic?
Where are people most likely to move towards a purchasing decision?
Your website? A Landing Page? A scheduling link for One to One time with you? A Speaker Page? A mini-course or Lead Magnet?
That is the link you should add at the top of your Profile.
Click below for a video demonstrating this new feature and how to add it yourself. And, another feature, the bell.
The photo at the top also highlights where the new feature is located.
How will you use this new feature to build your business or create more opportunities?
Please Note: If you do not see this new feature on your profile yet, don’t panic! With 810 Million members, rollouts take time – 6 months to a year. This is a very simple addition, I don’t think it will take as long as that. Keep checking!